Hi, we are Eveline and Maxime.
From film production to AI.
We both spent over ten years in film production. Out of curiosity about what AI could do, we decided to dive in seriously.
The more we learned, the more fascinated we became by what AI makes possible, the changes it sets in motion and the questions and challenges that come with it. We are excited about what AI can do, but we also look critically at how it is applied and what the consequences are.
We completed the master Generative AI at LABASAD in Barcelona, have trained over 150 course participants so far and give training at companies across the Netherlands.
But more importantly: we run a small business ourselves and work every day with the systems and ways of working we teach our participants and clients. Everything we teach you, we use ourselves.
Eveline Bloemendal
Co-founder« For years I worked in environments where creativity, speed and quality have to come together. »
Freelance producer with campaigns for Philips, InBev and KLM to her name, and years at MediaMonks in Buenos Aires and Mexico City. Later interim Head of Production at Crisp and Commercial Head of Production at Bij de Haaien.
Maxime Rozestraten
Co-founder« In my work I saw AI entering creative processes more and more. »
Graduated from the Netherlands Film Academy with the award for Best Producer. Worked in the video department at VICE, was a partner at Fonk Film (with campaigns for Bol.com, Gatorade and Bavaria) and Line Producer at Scenery.