AI that fits the way you work.
We help founders and small teams put AI to work in their business. From strategy and training to an AI team that knows your company and actually takes work off your hands.
- Mayamemory
- Barackkeeps the overview, hands out the work
- Ruthvalues
- Oprahcontent
- Nelsonsales
- Malalacourses
- Serenatasks
- Gretavideo
- Janeresearch
An AI team that actually works.
A handful of roles with one job each, a shared memory of your company, and clear agreements on what they may do on their own. We have been running our own studio this way since July 2026: Jane looks things up, Oprah writes the first version, Ruth checks whether it holds, Barack hands out the work. We read it through and press send.
We build the same thing for you, inside your own company or together with us in the online cohort.
Your voice is the one thing AI cannot generate.
Agentic AI is here and it is not going away. Software that runs work for you: drafts your follow-ups, prepares your meetings, pushes the boring parts of your week through while you sleep. Good news for your calendar.
There is a harder side to it. When everyone uses the same models, all the emails, documents and posts start to sound the same. And then the very thing clients picked you for, your way of looking at things, disappears. So we start with a different question: which step in your work is yours, and which one can run on its own? That is not a technical question. It is a question about your business.
Six ways to work with us.
AI strategy & implementation
First you decide how your company wants to work with AI: opportunities, boundaries and your own AI Golden Rules. Then we implement, 1:1 or in small groups.
→02Team training
Tailor-made, on site or via Zoom. Your own work as the starting point, and always with the two of us.
→03Building your AI team
Roles that pick up the work that comes back every week: proposals, intakes, reports. In company, or together in the online cohort from November.
→04Keynotes
For conferences and team days: what agentic AI is and what it asks of you. In plain language, with live demos.
→05Online courses
De AI Aanpak: in five days you build an AI colleague that knows your business. € 127 excl. VAT, at your own pace.
→061:1 with Eef and Max
Together we go through your work and build your first AI workflow, tuned to your business. Get in touch and we will see what fits.
→From practice.
I am really not good with design, computers or AI and sometimes I could not see the wood for the trees. Eveline helped me put AI to work in a very practical way. With her help I developed a visual identity, a logo and a clear core message. Things I could have kept doubting about forever. I am so happy with the result, and with the confidence it gave me in my business.
The quality of the AI generations is insanely realistic and we walked away with tools we can use right now for our social media, recipes and product photography. Super valuable to learn where the boundaries are and how to make AI work for us. The workshop is a real eye-opener!
- Picnic
- Scenery
- Via Rudolphi
- Msandile River Lodge
- Lowani Travel
- Aurea Groep
- CFAP
« You have to know what you stand for before you can automate anything. »
Eef and Maxime.
Eveline Bloemendal
Co-founderFreelance producer, for years at the crossroads of creativity and structure: campaigns for Philips, InBev and KLM, and years at MediaMonks in Buenos Aires and Mexico City.
Maxime Rozestraten
Co-founderGraduated from the Netherlands Film Academy with the award for Best Producer. Worked at VICE, was a partner at Fonk Film and a producer at Scenery.